Facebook Ad Sizes and Specs (Updated for 2024)
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In 2024, Facebook Ads remain one of the most effective tools for e-commerce brands. Whether you're running image ads, video ads, or carousel ads, understanding Facebook's updated ad sizes and specs is crucial to achieving optimal performance.
Facebook Feed Ad Sizes
Feed ads are the most common format, appearing between posts in users' feeds.
- Maximum file size: 30 MB (image), 4 GB (video)
- Recommended resolution: 1080 x 1080 pixels
- Image ratio: 1.91:1 to 4.5
Facebook Carousel Ad Sizes
Carousel ads allow up to 10 images or videos in a single ad.
- Maximum file size: 30 MB (images), 4 GB (videos)
- Image resolution: 1080 x 1080 pixels
- Image ratio: 1.91:1 to 1:1
Facebook Right Column Ad Sizes
These ads appear on the right-hand side for desktop users, making them ideal for visually engaging promotions.
- Maximum file size: 30 MB
- Image resolution: 600 x 600 pixels
- Image ratio: 1:1
Facebook In-Stream Video Ad Sizes
In-stream video ads are inserted into Facebook Live streams, engaging users after they’ve been watching for at least a minute.
- Maximum file size: 4 GB
- Recommended resolution: 1080 x 1080 pixels
- Image ratio: 1:1
Facebook Marketplace Ad Sizes
These ads appear within Facebook Marketplace, allowing brands to target shoppers.
- Maximum file size: 30 MB (images), 4 GB (videos)
- Image resolution: 1080 x 1080 pixels
- Image ratio: 1:1
Facebook Stories Ad Sizes
Facebook Stories ads are temporary, full-screen, and appear between stories.
- Maximum file size: 30 MB
- Recommended resolution: 1080 x 1080 pixels
- Image ratio: 1:1
Facebook Collection Ad Sizes
Collection ads take users to a full-screen Instant Experience page, where they can view products and make purchases.
- Maximum file size: 30 MB (images), 4 GB (videos)
- Image resolution: 1080 x 1080 pixels
- Image ratio: 1:1
Key Takeaways
- Optimal resolution for all Facebook ad types is 1080 x 1080 pixels.
- Use carousel ads to showcase multiple products or features.
- Leverage Stories and in-stream video ads to capture real-time engagement.
- Ensure ad formats and sizes comply with Facebook's guidelines for maximum reach.
Following Facebook's ad specifications will help you run successful campaigns, effectively engaging your audience and driving conversions.